Hannah Semler
Purdue University
Consumer and Commercial Intelligence Coordinator
Celsius Holdings Inc.
Boca Raton, FL
Hannah Semler is the Consumer and Commercial Intelligence Coordinator at Celsius Holdings, Inc., a global beverage company with brands including CELSIUS®, Alani Nu, and Rockstar Energy.
In her role, Hannah assists in leading the brand’s consumer research and insights efforts by supporting study development, managing partner relationships, and collaborating with key stakeholders to inform broader brand initiatives.
Prior to her role in consumer research, Hannah was the Field and Collegiate Marketing Coordinator at CELSIUS, where she managed ambassador teams, developed trainings and resources, and spearheaded initiatives that strengthened brand awareness, enhanced alignment, and improved operational efficiency.
Her journey with CELSIUS began as a college ambassador on the first Purdue team, where she helped establish the campus program and eventually led the Midwest region of ambassadors as a campus lead.
At Purdue, Hannah was actively involved in Greek life and the Panhellenic community, serving as Director of Public and Alumni Relations and later as Vice President of Operations for Purdue’s sorority leadership.
When she is not working, Hannah loves running, going to the beach, traveling, or cheering on Purdue basketball. She is currently training to run her first half-marathon in May.