Liberal Arts Development/Alumni Relations

Major Gift Fundraising

Development officers meet with donors and prospective donors from around the country in an effort to secure support for the college. When appropriate, department heads and faculty members work with the dean and the college’s development officers to identify, cultivate, and solicit donors. Because many of our alumni have multiple connections at the University and support many areas, the development officers work with others on campus to implement a coordinated cultivation strategy. For that reason, it is imperative that the college development officers be fully informed of all faculty and staff contacts with alumni and friends.

Department heads are encouraged to share information about their programs, initiatives, and fundraising opportunities with the development officers. This information is shared with donors during visits and with alumni and friends in appropriate mailings and at events.

Click here for more information on making gifts to the College of Liberal Arts.

Annual Fund

Annual fund projects include direct mail and telephone (Rally Line), and social media (Purdue Day of Giving) solicitations of alumni and friends. Annual fund activities provide the new donor pipeline for the college by attracting people to the college and maintaining their participation as annual contributors. These efforts are coordinated through the University’s annual fund office by the college’s development office. 

Mailings

A central database for all University mailings is maintained in the University Development Office. Any changes made to the address or occupation of alumni and friends is kept in this database. It is crucial that departments share updated information on alumni, particularly employment information, with the College Advancement Office. The University database is the official record of Purdue alumni and friends. Parallel databases do not benefit from the University's effort to keep information current and result in increased costs caused by repeated use of incorrect addresses, failure to comply with alumni and friend requests regarding their preferred communication with the University, and in recent cases mailings to deceased individuals.  Such mailings may violate University Data Use policies. All mailings to alumni by college departments are coordinated by the Advancement Office. Please contact the Liberal Arts Advancement assistant, to request mailing lists or other alumni information.