Patti & Rusty Rueff School of Design, Art, and PerformanceDepartment of Art and DesignCollege of Liberal Arts

VCD Program Highlights

Here you will find information about recent activities of Purdue's Visual Communication program, including faculty and student news, and events.

1st Wednesday @ Noon: Li Zhang: Design Discovery

Li Zhang, Professor of Art in the Patti and Rusty Rueff School of Design, Art and Performance, discusses her development as a graphic designer at the 1st Wednesday @ Noon program in the Rueff West Gallery in PAO Hall. Wednesday, November 7, 2018.

Petronio Bendito: “Global Citizen” (2018)

“Global Citizen” (2018) Installation view and time-lapse Indianapolis International Airport / Ticket Hall exhibition area / Through November, 2018. The work celebrates traveling and meaningful world experiences as vital tools to nourish a world view and also as antidotes to ignorance, bigotry and isolation. It’s composed of 1000+ components, including photographs and a custom hanging system. It‘s my expression of the intersection of science, art, and design. It’s light weight and can easily travel, too. Acknowledgment is made to Indianapolis Airport Authority and Arts Council of Indianapolis.

VCD Student Wins 2017 Sudler Prize & Graphis Award

ongratulations to Megan Morris, a senior in the School for Visual and Performing Arts for winning the 2017 Sudler Prize, Purdue University’s most prestigious undergraduate award in the Arts. Megan is majoring in Visual Communication Design and minored in both Dance and Anthropology. She interned with Purdue Convocations this year and was also Director of the X Works Dance concert. Her student work was awarded a Silver Medal from Graphis “New Talent 2017” (Faculty Advisor: Professor David Sigman). Based in New York, Graphis is an international publisher of books on communication design and promotes the best graphic design, advertising, photography and art illustration worldwide.


VCD Student Wins ADDY Awards

Zoe Lang, VCD student (Class of 2017 Candidate), won two Student Gold ADDYs and the Student Best of Show ADDY from the American Advertising Awards for her Submerge package design and campaign. She also took home a Student Silver ADDY for her Mixology iPhone Wallpapers poster design. The Mixology design also received the Design and Juror awards in the 2017 Undergraduate Exhibition. Ms. Lang thanks all her VCD Professors, especially Petronio Bendito and Hyungjoo Kim. The faculty is very proud of her many accomplishments. Congratulations, Zoe!


Color Expressions | Exhibition

Prof. Petronio Bendito curated Color Expressions (March 7-April 22, 2017). It features artworks from Purdue Galleries Permanent Collection and works on loan from the Roberts family and Purdue Special Collections. In conjunction with the exhibition, VCD students are designing apps to enhance the experience of gallery visitors.

Petronio Bendito | Color Expressions - Purdue Galleries, Purdue University

Good News: National Ranking

We are happy to report: Joel Ebarb , Associate Dean for Undergraduate Education and International Programs, delivered some good news (09/22/16): "Purdue’s national ranking for undergraduate teaching is #13 in national universities (N = 310). (to view, click here). We’re keeping some good company and should celebrate. As I learn more and more about the faculty in our college and our communal efforts to deliver an outstanding educational experience to all students at Purdue, I know we are an important part of what makes our university great. Thank you for your continued commitment to undergraduate education.  (Note: They only display the top 20, and the methodology is based on a reputational effect as reflected by college presidents, provosts and admissions deans.)"

Gold Awards: Professor David Sigman

The poster that Professor Sigman designed for the Contemporary Dance Company’s Spring production Spring Dance Works was selected for publication in both the 2017 Graphis Poster Annual and 2017 Graphis Design Annual (Photography provided by Mark Simons from Purdue University’s Office of Marketing and Media). The Graphis Annuals are ranked among the top international design publications.
Graphis Poster Annual 2017: 96 posters were selected for Gold Awards from the 628 posters published in the 2017 Annual.
Graphis Design Annual 2017: 119 designs were selected for Gold Awards from the 1002 designs published in the 2017 Annual.

David Sigman shared his work and ideas during the 1st Wednesday@Noon lecture series (see video) on April 6, 2016 in The Patti and Rusty Rueff East Gallery, PAO Hall, Purdue University. Check it out!

David Sigman's Poster

Creative Challenge International Exhibition

The Creative Media Contents Education Program at Keimyung University, South Korea, hosted the 'Creative Challenge,' an International exchange exhibition (Dec 2015). It featured student and faculty works from Coventry University (UK), Keimyung University (South Korea), MICA - Maryland Institute College of Art (USA), Purdue University (USA) and SVA - School of Visual Arts (USA). Current and recent VCD students Zoe Lang, Jordyn Nott, Liz Quick, Nancy SellsJimmy Zubik had works exhibited in the show. A full-color catalog documented the exhibition at the Geukjae Art Museum, in South Korea. 


VCD Student Receives Three Addy Awards

Lindsay Courtney, VCD student (Class of 2015), won the Gold Addy by the American Advertising Awards for her sustainable packaging project. She also entered two professional works into the competition and was able to take home a Silver Addy for logo design and a Gold Addy for Integrated Branded Content. Ms. Courtney remarks that the guidance she received from VCD Professor Li Zhang was "a huge inspiration" in the design process of the sustainable packaging project. Congratulations, Lindsay!

The Bloomsbury Encyclopedia of Design

The Bloomsbury Encyclopedia of Design

Petronio Bendito, Associate Professor of Art and Design in the Visual Communication Design program, contributed to the recently published (November, 2015) The Bloomsbury Encyclopedia of Design, which "provides a comprehensive guide to design, with entries on key topics in the history and theory of design, addressing a range of design forms including graphic, textile, furniture, metal, ceramic, fashion, stage and film, vehicle and product design, as well as national histories of design and key design movements. It provides up-to-date peer-reviewed coverage of the last 250 years of design history, with global coverage by leading international design scholars and design historians."

The Bloomsbury Encyclopedia of Design

VCD Rankings

According to Graphic Design Degree Hub, The visual communication design program at Purdue ranks among the top 20 programs in the nation (2014). For a full list of the top 20 programs, visit its website. The site also remarks that Purdue University is ranked as one of the top 25 [currently 21] public universities in the country, according to U.S. News & World Report." Purdue University offers world-class education to our students. Animation Career Review lists VCD in the Top 25 Public Graphic Design School Programs in the US (2015). For the full list and an explanation of ranking criteria, visit their website.

vcd students

Social Issues Poster International Exhibition

2nd Purdue University International Student Poster Exhibition: This exhibition challenged students to research social issues and produce a poster design addressing it. The exhibition enabled students to use their poster designs as a visual voice for their researched social issue. The works selected for recognition have very strong visual messages and impacting meaning, which commands attention and a call to action for the social issue it represents. September 21 – October 9, 2009.

poster expo

Adi Goodrich Interdisciplinary Workshop

Visual Communication Design students participated in a cross-disciplinary workshop in the Rueff Galleries titled “How To See” with Adi Goodrich - renowned designer for Target, Apple, Wieden + Kennedy, Adult Swim, Saatchi & Saatchi, Michel Gondry, Toyota, RCA, Sony Music, Nickelodeon, and more. The workshop allowed students a resourceful opportunity to interact with a practicing design professional and learn new design methods.


College of Liberal Arts / For the Honor: Li Zhang

"Li Zhang, Professor in the Patti and Rusty Rueff School of Visual and Performing Arts and chair of the Department of Art and Design, was named an endowed honorary professor in the School of Art & Design, Beijing Institute of Fashion Technology, China. Li was also named an honorary professor in the School of Design, Art & Media, Nanjing University of Science & Technology, China. She will work to strengthen our institutional connections and facilitate collaborative research and other activities of mutual interest." [read more]

College of Liberal Arts / For the Honor: Petronio Bendito

"Petronio Bendito, Associate Professor of Art and Design in the Patti and Rusty Rueff School of Visual and Performing Arts, was an invited speaker and panelist at Designing Soul, a global conference on color and materials design held at Aalto University in Helsinki, Finland. Professor Bendito presented on "The Future of Digital and Physical Design Dynamics"including aspects of his research projects "Natural Disaster Color", computational color design, and color algorithms alongside other artists and designers from a multitude of fields and businesses, including Nike, Patagonia, and Microsoft." [read more]

Designing Soul

Art and Science Exhibition

The Intersection of Art and Science: Merging Reason and Emotion through Mathematical and Computational Thinking. The exhibition features works from an international community of artists who combine mathematical and computational thinking with artistic and creative reflection in their work. September 14 – December 22, 2017. Co-curated by Visual Communications Design professor, Dr. Petronio Bendito and Dr. Tim Korb from Computer Science. Students in VCD will be using the exhibition as a platform for learning opportunities. Activities will include: app design, websites, writing, and more. [learn more]

Type Directors Club Exhibition

The Type Directors Club selected works from six VCD students for its annual exhibition (2005) of typographic excellence in New York: Anastasiya Arkhipenko, Rachel Bosley, Chase Campbell, Eric Grzeskowia, Jennifer Neese, and Nick Vandeventer.


Motionary: Kinetic Typography

The Motionary showcases Purdue VCD student works. Students studied Lakoff & Johnson's metaphor theories presented in "Metaphors We Live By", researched and created animated metaphors primarily with type. The Motionary received the "Best 2D Gesture Award" (2003) by the IDEAS festival and was presented at SIGGRAPH (2004).


Interdisciplinary Faculty Collaborations

The online exhibition "A History of Concert Dance at Purdue University 1931-2011" includes the collaborations between the Dance Division and  Visual Communications Design Faculty: Li Zhang, David Sigman, and Petronio Bendito. To view the online exhibition click here.


Purdue Admissions Website

AD Graduate Admissions

pao hall


Pao Hall of Visual and Performing Arts
Purdue University
552 W. Wood Street
West Lafayette, IN 47907
Google map

Phone: (765) 494.8662
Fax: (765) 496.2076

AD Info:
AD Director of Graduate Studies

Academic Advising
Advisors Directory
(765) 494.3670
(765) 496.1910 (FAX)

Undergraduate students

Check out VPA TV.
Stay connected with VPA Social.

The Visual Communications program at Purdue University is accredited by the National Association of Schools of Art and Design.

world map

"Being ranked in the top 100 reaffirms that a Purdue degree represents a world-class educational experience."

Victor Lechtenberg
Purdue's Acting Vice President for Academic Affairs and Provost

Purdue University, West Lafayette, IN 47907 (765) 494-4600

© 2018 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by CLA

If you have trouble accessing this page because of a disability, please contact the College of Liberal Arts Webmaster.

Some content on this site may require the use of a special plug-in or application. Please visit our plug-ins page for links to download these applications.