Patti & Rusty Rueff School of Design, Art, and PerformanceDepartment of Art and DesignCollege of Liberal Arts

VCD Faculty

The faculty of the Visual Communication Design program at Purdue is composed of active members of the design community with an international exhibition record.

Petronio Bendito, Purdue

Petronio Bendito

Associate Professor of Visual Communication Design
Program Coordinator

Petronio Bendito is a visual communication designer, color researcher, new media artist, and digital culturalist. He is contributing writer of The Bloomsbury Encyclopedia of Design (UK) and is a member of the Board of Directors of the International Visual Literacy Association. His primary research interests are visual communication design theory and principles, visual literacy, computational color design methods, and digital aesthetics. He has worked extensively in interdisciplinary projects and has collaborated with musicians, dancers, choreographers, a light designer, mathematicians, and computer scientists. Bendito has exhibited, screened, performed, and presented his artworks, designs, and research projects throughout the United States and abroad in Brazil, China, Bulgaria, North Cyprus, Finland, France, Germany, Iceland, Italy, South Africa, South Korea, Spain, Sweden, Switzerland, and Turkey. [read more]


David Sigman

Professor of Visual Communication Design

Following 11 years as Head of The Patti and Rusty Rueff School of Visual and Performing Arts at Purdue University, David L. Sigman returned to research and teaching in the Visual Communication Design program. His educational background includes a B.F.A in 1971 from the Kansas City Art Institute in Graphic Design and a M.F.A. in Advertising Design from Syracuse University in 1979. Prior to joining the faculty at Purdue, David had over 20 years professional experience as a designer and design administrator. As Creative Director for Creative Advertising he developed national and international campaigns for Bristol-Myers Squibb Company, Pinkerton Tobacco, L.S. Heath & Company, and Ebonite Bowling Equipment. He has held design positions with the Hopkins Center Design Studio at Dartmouth College, Department of Health, Education and Welfare, and was a Supervisor for Media Materials Development and Dissemination for the National Institute of Handicapped Research. [read more]


Li Zhang

Professor of Visual Communication Design
Chair of the Department of Art and Design
Interim Head of the School of Visual and Performing Arts (Fall 2017)

Li Zhang is specialized in information design, branding/packaging/advertising, typography, poster design, interdisciplinary design, design methodology, and cross-cultural and social issues in visual design. Professor Zhang is a co-author of the book Social Poster Design: Visual Connections Between East and West. Zhang's designs have been recognized in two hundred and fifty exhibitions and publications in more than twenty-five countries, including Graphis - the International Journal of Visual Communication, Print, How, and the most competitive international design biennials in Poland, Mexico, Russia, and Czech Republic. More than sixty of her posters are in permanent collections of the Library of Congress in the USA, Zürich Museum of Design in Switzerland, Victoria & Albert Museum and Imperial War Museum in the United Kingdom, Ogaki Poster Museum in Japan, and Lahti Poster Museum in Finland.  [read more]


David Deal

Continuing Lecturer of Visual Communication Design

David Deal joined the Department of Art and Design at Purdue University as Visiting Assistant Professor in the Patti and Rusty Rueff School of Visual and Performing Arts. Prior to joining the faculty at Purdue, David was an Assistant Professor at Eastern New Mexico University where he taught digital media, graphic design, publication and web design, and typography. He received his MFA in Graphic Design from the Marywood University in 2012 and a BFA in Graphic Design from Louisiana Tech University in 1978. His scholarly interests include typography and typographic design with particular attention to form and structure and their relationship to legibility. As a graphic design professional, for over 35 years, David has held designer, art director and creative director positions for design studios, advertising agencies and in-house design departments. Currently David maintains a design consultancy for a select group of clients. David’s work has been published in USA Ad Review, PRINT’S Regional Design Annuals and the New York Art Directors Annual. Other recognition includes over 30 awards for design in national and international design competitions.


Elizabeth Berger

Visiting Assistant Professor of Visual Communication Design

Elizabeth Berger is a visual communicator and educator with an industry background in the DFW (Dallas) Metroplex. She has taught design internationally and has a keen interest in cultural design and semiotics, as well as, emerging media, cognition and creativity. Her PhD research is in m-Learning and visual pedagogy from the University of Texas at Dallas, Arts, Technology and Emerging Communication Department. She earned her MFA from the University of North Texas in Denton, Texas. Her Master’s thesis focused on the redesign of a small Texas town applying design thinking and methodologies to community development. Berger also studied design and typography in the summer program at the University of Art and Design Basel, HGK Basel, Switzerland. Her design work has earned various awards and has been published in the New York Art Director’s Annual, Print, Graphis, the Dallas Society of Visual Communications, and the Smithsonian National Graphic Design Archive from a client list ranging from fortune 500 companies to regional start-ups. [read more]

Purdue Admissions Website

AD Graduate Admissions

pao hall


Pao Hall of Visual and Performing Arts
Purdue University
552 W. Wood Street
West Lafayette, IN 47907
Google map

Phone: (765) 494.8662
Fax: (765) 496.2076

AD Info:
AD Director of Graduate Studies

Academic Advising
Advisors Directory
(765) 494.3670
(765) 496.1910 (FAX)

Undergraduate students

Check out VPA TV.
Stay connected with VPA Social.

The Visual Communications program at Purdue University is accredited by the National Association of Schools of Art and Design.

world map

"Being ranked in the top 100 reaffirms that a Purdue degree represents a world-class educational experience."

Victor Lechtenberg
Purdue's Acting Vice President for Academic Affairs and Provost

Purdue University, West Lafayette, IN 47907 (765) 494-4600

© 2018 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by CLA

If you have trouble accessing this page because of a disability, please contact the College of Liberal Arts Webmaster.

Some content on this site may require the use of a special plug-in or application. Please visit our plug-ins page for links to download these applications.