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Hy Mariampolski


MS 1971, Sociology
PhD 1977, Sociology

Hy Mariampolski, the Managing Director of QualiData Research Inc. is an internationally recognized marketing research consultant. His client industry experience includes technology, health care, pharmaceuticals, financial and professional services, retailing, consumer products, publishing/media, and not-for-profit organizations.

A pioneer in the application of ethnographic methods for marketing research, Mariampolski is the author of numerous articles on the subject. He also lectures extensively and leads worldwide training workshops on the "how-tos" of conducting ethnographies. He has conducted ethnographic methods training in the U.S., Australia, New Zealand, Singapore, South Africa and Portugal.

Mariampolski received the Market Research Association's 1990 Annual Literary Award for his article Focus Groups on Sensitive Topics: How to Get Subjects to Open Up and Feel Good About Telling the Truth. He is a member of the Board of Directors and Past President of the Qualitative Research Consultants Association (QRCA) of which he is also a founding member. Mariampolski serves as a member of the Board of Advisors of the Masters of Market Research program at the University of Georgia. He was a member of the College of Liberal Arts Dean’s Advisory Board.