STS Logo

About This Site

An S filled with a circuit-board pattern.

The First S

This pattern is of a Lilypad arduino, a type of circuitboard that is commonly used in several STS courses. It replaced a generic circuitboard used in early iterations of the design. Not only did it more closely relate to Purdue and the STS certificate, the contrast of rounded organic lines and geometric shapes ended up making a more compelling design.

A T filled with a footprint pattern.

The Only T

This pattern was intended to represent Neil Armstrong's footprints, yet several people saw it as mitochondria. This unintentional interpretation ended up being a happy coincidince, as either reading makes sense within the STS context.

An S filled with typographic lines.

The Second S

This pattern is based on a topographic map of Purdue's campus. Getting it to properly read as topography was a challenge. What ended up working was adding a bold line to make it more similar to a map. The bold also added some visual interest, so I went back to the previous patterns to add some line weight variation.

About The Designer

This site was designed by Seth Newlin, a graduate from Purdue University with a Bachelor's in Visual Communication Design. While working on the STS design package, his primarily goal was to make something that fit well with the established Purdue design conventions yet still had a unique identity. The solution was to use patterns representing different elements of the STS program but contain them within standard Purdue fonts and colors. The end result is a look that is distinctly "Purdue" yet still maintains a distinctive feel.

A drawing of the site designer.

Seth's Portfolio

Portolio
art for the game Void Collector.

Seth's Game Development

Void Collector