Alei Fan
- Associate Professor, White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management
Office and Contact
Education
PhD - Hospitality Management - The Pennsylvania State University - 2016
PhD - Hospitality Management - The Pennsylvania State University - 2016
Research Interests
Service innovation/service innovation for aging well, service marketing, consumer behavior, cross-cultural study
Service innovation/service innovation for aging well, service marketing, consumer behavior, cross-cultural study
Teaching Interests
Service marketing/service experience, integrated marketing communications, revenue management, strategic management
Service marketing/service experience, integrated marketing communications, revenue management, strategic management
Grants
2026 - Hong Kong Government Research Grant Council
2025 - AG-HHS One Health Collaborative Seed Grant, Purdue University
2024 - National Academy of Sciences
2023 - The National Natural Science Foundation of China
2023 - The Statler Foundation
2021 - The National Social Science Foundation of China
2025 - AG-HHS One Health Collaborative Seed Grant, Purdue University
2024 - National Academy of Sciences
2023 - The National Natural Science Foundation of China
2023 - The Statler Foundation
2021 - The National Social Science Foundation of China
Selected Publications
Fan, A. (2026). From support to empowerment: AI-enabled transformative service for positive aging.
Journal of Service Management. https://doi.org/10.1108/JOSM-08-2025-0384
Journal of Service Management. https://doi.org/10.1108/JOSM-08-2025-0384
Ma, C., Park, J., Fan, A., & Wu, L. (2026). Experience therapy: How service experiences regulate
everyday negative affect. Psychology & Marketing. http://doi.org/10.1002/mar.70116
Wu, L., Lu, L., Fan, A., & Ding, A. (2026). Glimmerance in hospitality and tourism experiences: How
lightness sparks transformative interactions. International Journal of Contemporary Hospitality
Management. https://doi.org/10.1108/IJCHM-06-2025-0830
lightness sparks transformative interactions. International Journal of Contemporary Hospitality
Management. https://doi.org/10.1108/IJCHM-06-2025-0830
Park, J., Fan, A., & So, KKF. (2026). Enhancing the effectiveness of generative AI travel
recommendations: Balancing source credibility and cognitive load. Journal of Hospitality & Tourism
Research. https://doi.org/10.1177/10963480251401822
recommendations: Balancing source credibility and cognitive load. Journal of Hospitality & Tourism
Research. https://doi.org/10.1177/10963480251401822
Bai, Y., Tang, C. H., & Fan, A. (2026). Understanding transaction value in add-on pricing – How base
room rate, attribute type, and price framing shape consumer booking intention. International Journal of
Hospitality Management. 133, 104519. https://doi.org/10.1016/j.ijhm.2025.104519
room rate, attribute type, and price framing shape consumer booking intention. International Journal of
Hospitality Management. 133, 104519. https://doi.org/10.1016/j.ijhm.2025.104519
Dong , Y., Fan, A., & Ma, C. (2025). Leveraging digital sensory marketing in online wine sales – A
moderated serial mediation model. International Journal of Contemporary Hospitality Management.
37(13), 234-251. https://doi.org/10.1108/IJCHM-04-2025-0534
moderated serial mediation model. International Journal of Contemporary Hospitality Management.
37(13), 234-251. https://doi.org/10.1108/IJCHM-04-2025-0534
Park, J., Reed, A. L., & Fan, A. (2025). Who’s the real victim? Marriott’s victimization and customers’
perception of it - Marriott data breach crisis in 2018. ICHRIE Research Reports. 10(3), 6.
https://doi.org/10.61701/546007.654
perception of it - Marriott data breach crisis in 2018. ICHRIE Research Reports. 10(3), 6.
https://doi.org/10.61701/546007.654
Dou, X., Ma, C., & Fan, A. (2025). The impact of robotic integration on prospective hospitality
employees: Job anxiety, career intention, and the moderating role of emotional intelligence. International
Journal of Contemporary Hospitality Management. 37(10), 3344–3363. https://doi.org/10.1108/IJCHM-
10-2024-1536
employees: Job anxiety, career intention, and the moderating role of emotional intelligence. International
Journal of Contemporary Hospitality Management. 37(10), 3344–3363. https://doi.org/10.1108/IJCHM-
10-2024-1536
Wan, A. & Fan, A. (2025). An innovative approach using Patient Journey Mapping in patient involvement
in participatory action research: a comparison of clinicians’ and patients’ views. Services Marketing
Quarterly. https://doi.org/10.1080/15332969.2025.2536966
Tang, C. H., Fan, A., & Park, J. (2025). Mass customization and consumer behaviors: Exploring the roles
of perceived value, perceived cost, and time pressure. International Journal of Hospitality Management.
130, 104278. https://doi.org/10.1016/j.ijhm.2025.104278
of perceived value, perceived cost, and time pressure. International Journal of Hospitality Management.
130, 104278. https://doi.org/10.1016/j.ijhm.2025.104278