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Purdue University College of Liberal Arts

Academics

Public Relations and Rhetorical Advocacy

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The Communication curriculum begins with a thorough introduction to the historical, philosophical, and theoretical foundations upon which all communication activity is based. Students begin in Pre-Communication, and after successfully completing three required Pre-Communication courses with a 3.0 GPA or higher, may proceed to the upper-level General Communication major or select a concentration in:

  • Public relations and rhetorical advocacy* - includes topics in PR (persuasion, public relationships, and image repair); advertising theory and practice; reasoning, persuasion, and controversy; and the inter-related PR and advertising areas of a public communication campaign.

Points of Pride

  • The School of Communication at Purdue is consistently ranked among the top programs in America in The Gourman Report.
  • Communication majors are encouraged to take advantage of internship and study abroad opportunities, and their curriculum and faculty support these important experiential enrichment opportunities.

*Regardless of communication concentration of interest, choose communication on the undergraduate admission application.

Careers

  • Advertising
  • Professional sales
  • Marketing
  • Management
  • Customer service/employee relations
  • Recruitment
  • Reporting
  • Editing
  • Promotion
  • Publicity
  • Public relations
  • Writing
  • Lobbying
  • Fund-raising and development
  • Media production, editing, or performance
  • Personnel placement, training, and evaluation

Plan of Study

School of Communication



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