Patti & Rusty Rueff School of Design, Art, and PerformanceDepartment of Art and DesignCollege of Liberal Arts

VCD Faculty

The faculty of the Visual Communications Design program at Purdue is composed of active members of the design community with an international exhibition record.

Petronio Bendito, Purdue

Petronio Bendito

Associate Professor of Visual Communications Design
Program Coordinator

Petronio Bendito is a visual communications designer, color researcher, new media artist, and digital culturalist. He is the Representative of Visual Communications Design program. He is contributing writer of The Bloomsbury Encyclopedia of Design (UK) and is a member of the Board of Directors of the International Visual Literacy Association. His primary research interests are visual communications design theory and principles, visual literacy, computational color design methods, and digital aesthetics. He has worked extensively in interdisciplinary projects and has collaborated with musicians, dancers, choreographers, a light designer, mathematicians, and computer scientists. Bendito has exhibited, screened, performed, and presented his artworks, designs, and research projects throughout the United States and abroad in Brazil, China, Bulgaria, North Cyprus, Finland, France, Germany, Iceland, Italy, South Africa, South Korea, Spain, Sweden, Switzerland, and Turkey. [read more]


David Sigman

Professor of Visual Communications Design

Following 11 years as Head of The Patti and Rusty Rueff School of Visual and Performing Arts at Purdue University, David L. Sigman returned to research and teaching in the Visual Communications Design program. His educational background includes a B.F.A in 1971 from the Kansas City Art Institute in Graphic Design and a M.F.A. in Advertising Design from Syracuse University in 1979. Prior to joining the faculty at Purdue, David had over 20 years professional experience as a designer and design administrator. As Creative Director for Creative Advertising he developed national and international campaigns for Bristol-Myers Squibb Company, Pinkerton Tobacco, L.S. Heath & Company, and Ebonite Bowling Equipment. He has held design positions with the Hopkins Center Design Studio at Dartmouth College, Department of Health, Education and Welfare, and was a Supervisor for Media Materials Development and Dissemination for the National Institute of Handicapped Research. [read more]


Li Zhang

Professor of Visual Communications Design
Chair of the Department of Art and Design
Interim Head of the School of Visual and Performing Arts (Fall 2017)

Li Zhang is specialized in information design, branding/packaging/advertising, typography, poster design, interdisciplinary design, design methodology, and cross-cultural and social issues in visual design. Professor Zhang is a co-author of the book Social Poster Design: Visual Connections Between East and West. Zhang's designs have been recognized in two hundred and fifty exhibitions and publications in more than twenty-five countries, including Graphis - the International Journal of Visual Communication, Print, How, and the most competitive international design biennials in Poland, Mexico, Russia, and Czech Republic. More than sixty of her posters are in permanent collections of the Library of Congress in the USA, Zürich Museum of Design in Switzerland, Victoria & Albert Museum and Imperial War Museum in the United Kingdom, Ogaki Poster Museum in Japan, and Lahti Poster Museum in Finland.  [read more]


David Deal

Visiting Assistant Professor of Visual Communications Design

David Deal joins the Department of Art and Design at Purdue University as Visiting Assistant Professor in the Patti and Rusty Rueff School of Visual and Performing Arts. Prior to joining the faculty at Purdue, David was an Assistant Professor at Eastern New Mexico University where he taught digital media, graphic design, publication and web design, and typography. He received his MFA in Graphic Design from the Marywood University in 2012 and a BFA in Graphic Design from Louisiana Tech University in 1978. His scholarly interests include typography and typographic design with particular attention to form and structure and their relationship to legibility. As a graphic design professional, for over 35 years, David has held designer, art director and creative director positions for design studios, advertising agencies and in-house design departments. Currently David maintains a design consultancy for a select group of clients. David’s work has been published in USA Ad Review, PRINT’S Regional Design Annuals and the New York Art Directors Annual. Other recognition includes over 30 awards for design in national and international design competitions.

Visiting Scholars

The Visual Communications Design program welcomes a variety of national and international visiting scholars. They enrich the cultural fabric of the program and expose our students to new perspectives and worldly ideas.


Hongyu Dong is a Visiting Scholar from Beijing Institute of Technology, where she is an Associate Professor in the School of Art & Design. Her scholarly research and graphic design work focus on book design and illustration. Previously a visiting scholar at KOBE Design University in Japan, Prof. Dong has also participated in several cross-disciplinary projects. Her works have been shown in both national (China) and international exhibitions.


Jing Yang is a Visiting Scholar from South China University of Technology, where she is an Associate Professor in the College of Design. Her design and scholarly works are based on Chinese traditional culture, with a focus on branding and packaging design. She maintains close collaborations with businesses through various research programs to further her research and teaching.

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Pao Hall of Visual and Performing Arts
Purdue University
552 W. Wood Street
West Lafayette, IN 47907
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Phone: (765) 494.8662
Fax: (765) 496.2076

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The Visual Communications program at Purdue University is accredited by the National Association of Schools of Art and Design.

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