Visual Communications Design

The Purdue University Visual Communications Design (VCD) program develops students as problem seekers and solvers with the capability to plan communication strategies and form effective visual products. The curriculum is structured to prepare students for a profession that is evolving rapidly and influenced by computer technology advances. Students are prepared to master the technical and conceptual skills involved in typography, image generation, visual structure, color design, and composition. The program provides students with a broad background and thorough understanding of both medium and message, so that they can combine words, ideas, and images in original ways to convey information and promote idea to targeted audiences.

What's Next


Upon completion of the program, Visual Communications Design majors may choose to enter a field directly or indirectly-related to their major. Student experiences have included:

  • Design Production Artist
  • Web Solutions Developer and Designer
  • Graphic Designer
  • Web Graphics Designer
  • Designer
  • Jr. Graphic Designer
  • Visual Communications Specialist
  • Visual Designer
  • Graphic Artist


Within the field of Visual Communications Design, students develop skills that are applicable to many different careers. These skills may include, but are not limited to:

  • Exposure to many different branches of design, including Graphic Design, Graphic Art, Web & Multimedia Design, Packaging Design, Branding Design, Design Education, and Marketing Communications
  • Creating work that conveys a visual message and communicates to a given audience
  • Interacting with clients to discuss and determine layout design
  • Producing designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts
  • Using computer software to generate images and artwork, such as Adobe Illustrator and Photoshop or Autodesk AutoCAD
  • Developing graphics and layouts for product illustrations, company logos, and Web sites

*All liberal arts majors prepare students with the skills identified as contributing to managerial success: communicating and listening well, possessing insights into others, creative/critical thinking, problem solving, and the ability to make connections across complex ideas.

What's Next

Visual Communications Design majors may choose to enter into the workforce using the skills they have acquired at Purdue. They may otherwise choose to attend graduate school to either continue their degree or master in a field related to the skills they have gained from their liberal arts education. Past graduates have gone on to:

Purdue University, West Lafayette, IN 47907 (765) 494-4600

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