Public Relations and Strategic Communication
The Communication curriculum begins with a thorough introduction to the historical, philosophical, and theoretical foundations upon which all communication activity is based. Students begin in Pre-Communication, and after successfully completing three required Pre-Communication courses with a 3.0 GPA or higher, may proceed to the upper-level General Communication major or select a concentration in:
- Public relations and Strategic Communication - includes topics in PR (persuasion, public relationships, and image repair); advertising theory and practice; reasoning, persuasion, and controversy; and the inter-related PR and advertising areas of a public communication campaign.
Points of Pride
- The School of Communication at Purdue is consistently ranked among the top programs in America in The Gourman Report.
- Communication majors are encouraged to take advantage of internship and study abroad opportunities, and their curriculum and faculty support these important experiential enrichment opportunities.
*Regardless of communication concentration of interest, choose communication on the undergraduate admission application.
- Professional sales
- Customer service/employee relations
- Public relations
- Fund-raising and development
- Media production, editing, or performance
- Personnel placement, training, and evaluation