What Can I Do With A Degree In Sociology?

Become a Market Research Analyst


What is a Market Research Analyst?

Market Research Analyst

Market Research Analysts develop research strategies, collects, analyzes and interprets data, evaluates research information, identifies and forecasts trends and needs, and provides advice and recommendations to organization leaders, or private citizens. These professionals utilizes the strategies of research and scientific inquiry to assist company leaders in making better business decisions through understanding, and predicting human behavior and trends.

Specific skill sets for these professionals include strong oral and written communication, analytical and numerical skills in quantitative and qualitative applications, creativity and problem-solving, and good business awareness.

What Employers Look For

Many employers look for universal skills such as communication, cultural awareness, customer-centered focus, ability to problem-solve, and build working relationships. To be marketable in today’s work force, persons should strengthen their abilities be flexible while adapting to change in a technology based, highly diverse, and rapidly changing globalized society. Skills such as resilience, problem solving and adaptability are valuable at work as well as in life.

How Sociology Enhances Career Development

The Bachelor of Arts Degree in Sociology develops in our graduates the valuable set of skills that are transferable to a range of careers. The undergraduate curriculum comprise of a series of courses designed to improve critical thinking, thinking creatively and challenging ideas, understanding the influences of human behavior and decision-making, problem solving, logical and quantitative thinking, oral and written communication, developing the sociological imagination for expanding the world view, and practical application of sociological theories to investigate modern-day political, cultural, and social problems.

How Sociology Prepares Students for a Career as Market Research Analysts

Students majoring in Sociology are required to complete 33-34 credit hours of coursework in Sociology. The degree focus consist of fifteen (15) required credit hours of coursework designed to build a foundation in sociological inquiry six (6) credit hours of sociology fundamental courses, and twelve to thirteen hours of sociology electives.

Targeted coursework for a career in Social Science Research

  • SOC 340 General Social Psychology
  • SOC 352 Drugs, Culture, and Society
  • SOC 377 Sociology of Mental Health
  • SOC 382 Introduction to Statsitics in Sociology
  • SOC 383 Introduction to Research Methods in Sociology
  • SOC 402 Sociological Theory
  • SOC 419 Sociology of Law
  • SOC 450 Gender Roles in Modern Society
  • SOC 514 Work in Contemporary America
  • SOC 576 Health and Aging in America

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