Graphic Standards Guide

Graphic Standards Guide

Be sure to check out the Purdue University Graphic Standards Guide as well as the downloads page for other university branding resources.


The EPS—or Encapsulated PostScript—format is a vector-based format that can be scaled (enlarged or shrunk) with no damage to the quality of the image. It must be opened with appropriate software such as Adobe Illustrator. Click here for more information.

The 600 dpi JPG images with color may appear to be broken when you open them in your browser. This is because the print-quality images use the CMYK color model, which may not be supported by older browsers. The images will download properly and should open in your desktop publishing software. This problem will only occur for the color graphics—the black versions will appear correctly even in older browsers.

Liberal Arts Brand

Black and White Printing

Black and White Printing:



Color Printing

Color Printing:



Dark Background Print

Color Printing - Dark Backgrond:



Dark Background Digital Use

Digital Media - Dark Background:



Photo Background

Print or Digital - Photo Background:



Graphic Standards Guide: Think Broadly. Lead Boldly.

Purdue Mark with Liberal Arts branding

Black-only version

Purdue Mark with Liberal Arts branding

Black and gold version

Liberal Arts Title and TBLB Logo Side by Side

CLA TBLB Logos combined

Letterhead Templates

Click here to log in and view

PowerPoint Templates

Dance Bell Tower Campus Aerial Photo
Fountain Lab

Newsletter Template

CLA Updated template

When to use a Photo Model Release Form

In general, you do not need a signed photo release for photos taken in public places (around the fountain, while students are walking to class, and so on).  You do need a release when the person is clearly recognizable and is the main subject of the photo, if the subject is a minor, or if you have set up a photo shoot (such as in a classroom).  If you are unsure whether or not you need one, it is best to err on the side of caution.

You can download a copy of a release here.

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