Professor, School of Languages and Cultures
Dr. Wei Hong (洪玮) is Professor of Applied Linguistics, and the Director of Chinese Language Program in the School of Languages and Cultures at Purdue University. Since 2007, she has been also serving as the Director of the Confucius Institute at Purdue University.
Hong received her MA in German in 1986 from Tongji University, Shanghai, China, and PhD in Linguistics from Purdue University in 1993. She joined the Purdue faculty in 1994 as an Assistant Professor of Chinese.
She has published two books with the titles of “Practical Business Chinese” in San Francisco in 1997/2007 and “Chinese and German Requests: A Cross-Cultural Study” in Germany in 1998.
Her major publications include studies on requests in German, English and Chinese, intercultural pragmatics of “apology” and “rejection”, teaching Chinese as a Foreign Language, multimedia-assisted learning of Chinese and Business Chinese.
Hong is a frequent speaker to the business community, MBA classes, K-12 community and at academic conferences on business culture and etiquettes in Chinese, research in Business Chinese and cross-cultural communication. In 2010, Hong was elected to the Board of Advisors of Chinese Language Teachers Association in the US.
She has been frequently invited to review academic manuscripts for major publishers such as Prentice Hall Publications, McGraw-Hill Higher Education, Yale University Press, and Georgetown University Press. Since 2010, Hong has been serving as the faculty reviewer for US Chinese language programs for the American Council on Education.