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Jennifer Hoewe

Photo of Jennifer Hoewe

Assistant Professor

Brian Lamb School of Communication 

Jennifer Hoewe joins the Purdue faculty as an assistant professor of political communication within the Brian Lamb School of Communication.

Prior to joining Purdue, she spent three years as an assistant professor at the University of Alabama. She received her Ph.D. from Penn State, where she was a University Graduate Fellow.

The overarching goal of Hoewe’s research is to understand the depictions and effects of identity as influenced by media consumption and political orientations. More specifically, she uses quantitative social science to study the media’s ability to create and perpetuate stereotypes and in-group, out-group relationships, while also considering the influence of political orientations on media creation and consumption. This research includes a focus on how media coverage of people as well as the environment encourages group formation and policy decisions based not on information and knowledge but on the politics involved.

Her research has been published in Media Psychology, the American Behavioral Scientist, and the Journal of Social Issues, among others. Her recent study published in Science Communication about politically motivated responses to environmental solutions received the 2017 Science, Health, Environment and Risk Communication Article of the Year Award. Also, her work on media portrayals of Muslims was a finalist for the Journalism & Mass Communication Quarterly Outstanding Research Article of the Year Award in 2017.

In her spare time, Dr. Hoewe enjoys painting and nature photography. She also has a beagle named Wagmore Barkless.