Torsten Reimer

Torsten Reimer

Professor // Communication

Courtesy Faculty in the Department of Psychological Sciences

Office and Contact

Room: BRNG 2274G

Office hours: Spring 2021: By Appointment


Phone: (765) 496-2765

Ph.D., Free University of Berlin
M.A., Free University of Berlin
B.A., University of Tuebingen


Research Statement

Professor Reimer directs the Communication and Cognition Lab. The lab employs psychological methods to test theories about communication and decision making. Studies in the lab examine decision-making processes in individuals, social groups, and organizations. Professor Reimer's research program has the overarching goal to explore how communication principles facilitate decision making by guiding information processing and reducing information overload. Applied topics include the design of persuasive messages and risk communication.

Professor Reimer obtained a Ph.D. in Social Psychology from the Free University of Berlin and a Habilitation degree in Cognitive Psychology from the University of Basel in Switzerland. Before moving to the US, he worked as a research scientist at the Max Planck Institute for Human Development in Berlin (Germany). For his research and teaching, he received several awards including the College of Psychology's Award for Excellence in Research from the University of Basel in Switzerland, the Golden Anniversary Monograph Award from the National Communication Association, and the Dennis Gouran Award from the Group Communication Division of NCA. Professor Reimer served on the Board of Directors of INGRoup and served as chair of the Group Communication as well as the Social Cognition Division of the National Communication Association.


2019-2021: Joerg Appenzeller (PI), Helen McNally (co-PI), Zhihong Chen (co-PI), Supriyo Datta (co-PI), Jeremiah Blocki (co-PI), Peter Bermel (co-PI), Torsten Reimer (co-PI), & Kyle Haynes (co-PI): Solving problems previously reserved to quantum computing with Purdue’s P-bits and how these future computational capabilities will impact security, politics and the society as a whole. Purdue University, Purdue 2.0 Big Challenges, $300,000.

2018-2022: Panagiota Karava (PI), James Braun (Co-Investigator), Leigh Raymond (Co-Investigator), Torsten Reimer (Co-Investigator), & Ilias Bilionis (Co-Investigator). SCC-IRG Track 1: Sociotechnical systems to enable smart and connected energy-aware residential communities. National Science Foundation (NSF), $3,582,000.

2017-2019: Leigh Raymond (PI), Ilias Bilionis (Co-Investigator), James Braun (Co-Investigator), Sabine Brunswicker (Co-Investigator), Travis Horton (Co-Investigator), Panagiota Karava (Co-Investigator), Srinivas Peeta (Co-Investigator), Torsten Reimer (Co-Investigator), & Laurel Weldon (Co-Investigator). Affordable NetZero Housing and Transportation Solutions. Purdue Grand Challenges Award, $300,000.

2017-2018: Johnson, D. (PI), Delp, E., Jahanshahi, M., Kong, N. & Reimer, T. (Co-PIs); Decision Support for Flood Risk Mitigation: Automated Data Collection and Visualization Tools; Mellon Foundation; $139,000.

2015-2017: Reimer, T. (PI); Gulich, M. (Purdue Office of Sustainability) (consultant); Overcoming Barriers to Recycling: The Role of Knowledge and Social Norms; Sponsor: Keep America Beautiful; Graduate students: Chris Roland and Devika Banerji; $74,000.

Current Graduate Students

Nate Johnson (PhD), Communication, 2020-; Juan Pablo Loaiza Ramirez (Master), Communication, 2020-; Shelby Favaloro (Master), Communication, 2020-; Jeonghyun Oh (PhD), Communication, 2018-; Hayden Barber (PhD), Communication, 2017-; Kirstin Dolick (PhD), Communication, 2017-;


Representative Publications

Cummings, R., & Reimer, T. (in press). Cellphone relevance in face-to-face interactions: The effects of cellphone use on conversational satisfaction. Mobile Media & Communication.

Reimer, T., Barber, H., & Dolick, K.  (2020). The bounded rationality of groups and teams. In R. Viale (Ed.), Handbook on Bounded Rationality (pp. 535-547). Routledge.

Craddock Lee, S. J., Reimer, T., Garcia, S., Williams, E. L., West, M., Stuart, T., & Gerber, D. E. (2020). Definition and coordination of roles and responsibilities among cancer center clinic and research personnel. Journal of Oncology Practice, 13, 1021-1029. 

Russell, T., & Reimer, T. (2020). Attribute degree centrality and attribute tie strength as criteria of argument quality. Communication Mongraphs, 87, 1-23.

Banerji, D., & Reimer, T. (2019). Startup founders and their LinkedIn connections: Are well-connected entrepreneurs more successful? Computers in Human Behavior, 28, 46-68.

Russell, T., & Reimer, T. (2019). Persuasion and semantic network structure: Testing message effects of attribute centrality on decision making under uncertainty. Southern Communication Journal, 84, 30-43.

Russell, T., & Reimer, T. (2018). Using semantic networks to define the quality of arguments. Communication Theory, 28, 46-68.

Blair, J. P., Reimer, T., & Levine, T. R. (2018). The role of consistency in detecting deception: The superiority of correspondence over coherence. Communication Studies, 24, 1-16.

Reimer, T., Craddock Lee, S. J., Garcia, S., Gill, M., Duncan, T., Williams, E. L., & Gerber, D. E. (2017). Cancer center clinic and research team perceptions of identity and interactions. Journal of Oncology Practice, 13, 1021-1029.

Teng, Y., Kong, N., & Reimer, T. (2017). Using agent-based interpersonal influence simulation to study the formation of public opinion. In J. Li, N. Kong, & X. Xie (Eds.), Stochastic Modelling and Analytics in Healthcare Systems (pp. 253-280). Singapore: World Scientific Publishing.

Reimer, T., Roland, C., & Russell, T. (2017). Groups and teams. In L. Lewis & C. Scott (Eds.), International Encyclopedia of Organizational Communication (pp. 1-21). Hoboken, NJ: Wiley-Blackwell.

Reimer, T., & Russell, B. (2017). Binomial effect size display. In M. Allen (Ed.), Encyclopedia of Research Methods. Hoboken, NJ: Wiley-Blackwell.

*Gerber, D. E., *Reimer, T., Williams, E., Gill, M., Loudat Priddy, L., Bergestuen, D., Schiller, J. H., Kirkpatrick, H., Craddock Lee, S. J. (2016). Resolving rivalries and realigning goals: Challenges of clinical and research multiteam systems. Journal of Oncology Practice, 12, 1020-1028.  *Both authors contributed equally to the article.

Reimer, T., Russell, T., & Roland, C. (2015). Decision making in medical teams. In T. R. Harrison & E. A. Williams (Eds.), Organizations, communication, and health (pp. 65-81). Routledge.

Reimer, T., Jones, C., & Skubisz, C. (2015). Numeric communication of risk. In H. Cho, T. Reimer, & K. A. McComas (Eds.), The Sage handbook of risk communication (pp. 166-179). Thousand Oaks, CA: Sage Publications.

Russell, T., & Reimer, T. (2015). Risk communication in groups. In H. Cho, T. Reimer, & K. A. McComas (Eds.), The Sage handbook of risk communication (pp. 272-287). Thousand Oaks, CA: Sage Publications.

Kaemmer, J., Gaissmaier, W., Reimer, T., & Schermuly, C. C. (2014). The adaptive use of recognition in group decision making, Cognitive Science, 38, 911-942.

Luan, S., Katsikopoulos, K., & Reimer, T. (2012). When does diversity trump ability (and vice versa) in group decision making? A simulation study. PLoS ONE, 7(2), 1-9, e31043.

Blair, J.P., Levine, T.R., Reimer, T., & McCluskey, J.D. (2012). The gap between reality and research: Another look at detecting deception in field settings. Policing: An International Journal of Police Strategies and Management, 35, 723-740.

Reimer, T., Hertwig, R., & Sipek, S. (2012). Probabilistic persuasion: A Brunswikian theory of argumentation. In R. Hertwig, U. Hoffrage, & the ABC Research Group (Eds.), Simple heuristics in a social world (pp. 33-55). New York: Oxford University Press.

Reimer, T., & Hoffrage, U. (2012). Ecological rationality for teams and committees: Heuristics in group decision making. In P. M. Todd, G. Gigerenzer, & the ABC Research Group (Eds.), Ecological rationality: Intelligence in the world (pp. 266-286). New York: Oxford University Press.

Reimer, T., Reimer, A., & Hinsz, V. (2010). Naïve groups can solve the hidden-profile problem. Human Communication Research, 36, 443-467.

Reimer, T., Reimer, A., & Czienskowski, U. (2010). Decision-making groups attenuate the discussion bias in favor of shared information: A meta-analysis. Communication Monographs, 77, 122-143.

Skubisz, C., Reimer, T., & Hoffrage, U. (2009). Communicating quantitative risk information. In C. Beck (Ed.), Communication Yearbook 33 (pp. 176-211). New York: Routledge.

Hertwig, R., Herzog, S., Schooler, L., & Reimer, T. (2008). Fluency heuristic: A model of how the mind exploits a by-product of information retrieval. Journal of Experimental Psychology: Learning, Memory, and Cognition, 34, 1191-1206.

Reimer, T., Kuendig, S., Hoffrage, U., Park, E., & Hinsz, V. (2007). Effects of the information environment on group discussions and decisions in the hidden-profile paradigm. Communication Monographs, 74, 1-28.

Reimer, T., Park, E., & Hinsz, V. (2006). Shared and coordinated cognition in competitive and dynamic task environments: An information-processing perspective for team sports. International Journal of Sport and Exercise Psychology, 4, 376-400.

Reimer, T., & Hoffrage, U. (2006). The ecological rationality of simple group heuristics: Effects of group member strategies on decision accuracy. Theory and Decision, 60, 403-438.

Adamowicz, W. A., Hanemann, M., Swait, J., Johnson, R., Layton, D., Regenwetter, M., Reimer, T., & Sorkin, R. (2005). Decision Strategy and Structure in Households: A "groups" perspective. Marketing Letters, 16 (3-4), 387-399.

Reimer, T., & Hoffrage, U. (2005). Can simple group heuristics detect hidden profiles in randomly generated environments? Swiss Journal of Psychology, 64 (1), 21-37.

Reimer, T., Mata, R., Katsikopoulos, K., & Opwis, K. (2005). On the interplay between heuristic and systematic processes in persuasion. In B.G. Bara, L. Barsalou, & M. Bucciarelli (Eds.), Proceedings of the Twenty-Seventh Annual Conference of the Cognitive Science Society (pp. 1833-1838). Mahwah, NJ: Lawrence Erlbaum Associates.

Reimer, T., Bornstein, A.-L., & Opwis, K. (2005). Positive and negative transfer effects in groups. In T. Betsch & S. Haberstroh (Eds.), The routine of decision making (pp. 175-192). Mahwah, NJ: Lawrence Erlbaum Associates.

Reimer, T., & Katsikopoulos, K. (2004). The use of recognition in group decision-making. Cognitive Science, 28 (6), 1009-1029.

Hoffrage, U., & Reimer, T. (2004). Models of bounded rationality: The approach of fast and frugal heuristics. Management Revue, 15 (4), 437-459.

Reimer, T., Mata, R., & Stoecklin, M. (2004). The use of heuristics in persuasion: Deriving cues on source expertise from argument quality. Current Research in Social Psychology, 10 (6), 69-83.

Reimer, T. (2001). Attributions for poor group performance as a predictor of perspective-taking and subsequent group achievement: A process model. Group Processes and Intergroup Relations, 4 (1), 31-47.

Reimer, T., & Auhagen, A. (2001). Identifying Boolean networks in multivariate time series: The prediction of contact behavior in friendship dyads. Psychologische Beiträge, 43, 101-121.

Dutke, S., & Reimer, T. (2000). Evaluation of two types of online help for application software. Journal of Computer Assisted Learning, 16, 307-315.



Purdue University, West Lafayette, IN 47907 (765) 494-4600

© 2021 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by CLA

If you have trouble accessing this page because of a disability, please contact the College of Liberal Arts Webmaster.

Some content on this site may require the use of a special plug-in or application. Please visit our plug-ins page for links to download these applications.