Jennifer Hoewe

Jennifer Hoewe

Assistant Professor // Communication

Courtesy Professor // Political Science

Office and Contact

Room: BRNG 2138

Office hours: Spring 2022: By Appointment


Phone: (765) 494-7002

Fax: (765) 496-1394

Get to Know Assistant Professor Jennifer Hoewe

My primary research interests are media psychology, political communication, and identity. My primary teaching interests are media and politics, media psychology, political communication, persuasion, news writing and reporting.

I typically work with graduate students who are interested in cognitive processing of media/political messages, political outcomes of media consumption, and how identity influences media consumption and the effects of media consumption on identity. I enjoy helping students consider what areas of research and teaching they would like to pursue. I have a research group, the Media and Politics Research Group, that conducts studies on media and politics. I welcome new and current graduate students to join our group and work on future projects with us!


Ph.D., Penn State University
M.A., Michigan State University
B.A., Grand Valley State University


Dr. Hoewe conducts research in the areas of media psychology and political communication. More specifically, she studies the media’s ability to create and perpetuate stereotypes and in-group, out-group relationships while also considering the influence of political orientations on media creation and consumption. This research includes a focus on how media depictions of people and political issues encourage group formation and policy decisions based not on information and knowledge but on the politics involved.

She has published more than 30 refereed journal articles and book chapters. Jennifer’s work has been published in Media Psychology, Journalism & Mass Communication Quarterly, Environmental Communication, the Journal of Social Issues, and new media & society, among others. Her recent study in Science Communication about politically-motivated responses to environmental solutions received the 2017 AEJMC Science, Health, Environment and Risk Communication Article of the Year Award. Also, her work on media portrayals of Muslims was a finalist for the JMCQ Outstanding Research Article of the Year Award in 2017. Additionally, her research has earned several top paper awards at the AEJMC, ICA, NCA, and BEA annual conferences as well as several funding awards.

Her teaching areas include media psychology, political communication, diversity in media and politics, news writing and reporting, and journalism/media ethics. She also enjoys teaching quantitative research methods and data analysis.

Dr. Hoewe is the incoming head of the Communication Theory and Methodology Division of AEJMC. Additionally, she is the founder and director of the Media and Politics (MaP) Research Group at Purdue. She also holds a courtesy appointment in the Department of Political Science at Purdue.

Interest Areas

Political communication, media psychology, stereotypes and identity, news


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