Public Relations

Purdue’s public relations program emphasizes maintenance of relationships between organizations and their social, political, and economic environments. The program emphasizes the integration of public relations theory and research into practice to develop an understanding of the interactions between organizations and their publics. Studying public relations at Purdue prepares students to cultivate and sustain mutually-beneficial relationships between organizations of all types and their strategic publics both as practitioners and researchers.

Why Purdue for Public Relations?

  • You’ll earn a degree from one of the top-ranked public relations programs in the nation.

  • As a student in the Lamb School, you’ll work with some of the most distinguished scholars in the discipline of public relations.

  • While you’re on campus, you’ll participate in stimulating communication courses covering a wide variety of areas.

  • Our students have the opportunity to study abroad through partnerships in Italy, Spain and Denmark.

  • Lamb School students have the unique opportunity to work in Washington-related partnerships such as those with Brian Lamb and C-SPAN.

  • We’ll work with you to design a personally-tailored plan of study that best suits your needs and interests.

  • You’ll collaborate with faculty members and fellow graduate students on research projects.

  • As a student and an educator, you’ll teach or assist in a variety of undergraduate communication and public relations courses.

Program Strengths and Faculty Interests

  • Josh Boyd: Corporate Advocacy and Issue Management, Organizational Rhetoric, Sports Public Relations

  • Stephen Robb: Advertising

  • Brian Smith: Digital Social Media and Stakeholder Engagement, Crisis Communication, Global Public Relations and Activism, Online Publics and Networks, and Strategic Integrated Communication Management

  • Diana Zulli: Strategic Political Communication, Scandal and Crisis Communication, Digital Technology, and Communication Theory

Selected Course Offerings

Seminar in Global Public Relations; Public Relations Theory; Rhetorical Approaches to Issue Management; Seminar in Public Relations Management; Crisis Communication; Public Relations & Social Media Engagement; Corporate Advocacy

For more information, contact us at gradcom@purdue.edu.

 

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