Professor Reimer’s research examines decision-making processes in individuals, social groups, and organizations. His research program has the overarching goal to explore how communication principles facilitate decision making by guiding information processing and reducing information overload. Applied topics include the design of persuasive messages and risk communication. Professor Reimer obtained a Ph.D. in Social Psychology from the Free University of Berlin and a Habilitation degree in Cognitive Psychology from the University of Basle in Switzerland. In 2008, he received the Golden Anniversary Monograph Award from the National Communication Association and an Outstanding Reviewer Award from the Organizational Behavior Division of the Academy of Management.