KAREN KORELLIS REUTHER

Reuther

AAS 1977, Computer Graphics Technology
BA 1979, Industrial Design – Patti and Rusty Rueff School of Visual and Performing Arts
MS 1990, Business, Lesley University

Creative Director/Brand Psychologist, Cast, Boston, MA 

Karen Korellis Reuther is the Creative Director and Brand Psychologist for Cast, a design consultancy working at the intersection of creative visioning and business strategy for private equity, venture capital and leading corporations including the TJX Companies, PUMA, Dunstan Surfwear and Pantone. Her experience includes, 12 years at NIKE, owning a design firm in Munich, Germany and at Ziba Design. As Global Creative Director at NIKE, she led teams that developed major product, merchandising and brand strategies solidifying NIKE at the top of its industry. Reuther led the creative vision and implementation of design strategies from product creation to merchandising across NIKE footwear, apparel and equipment including, an industry-leading organization that leveraged the power of trend, color and materials.

She is an Adjunct Professor at Wentworth Institute of Technology in Boston with a focus on design thinking, innovation and a consumer-centric approach. Karen is a regular contributor to PantoneView.com where she provides design, color and trend forecasts and analysis covering multiple industries - including automotive, sportswear, digital and packaging. She has a Bachelors in Industrial Design from Purdue University, West Lafayette, IN and a Masters in Business Management from Lesley University in Cambridge, MA.

Karen resides in Boston, MA.

 

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