BA, 1998, Communication
MBA 2009, Kelley School of Business, Indiana University
Director of Social Marketing, Aspen Marketing Services
West Chicago, IL
Jeff Bodzewski is an award-winning marketer who has been quoted by various media such as Harvard Business Review and NPR, about how brands can engage consumers to drive financial performance. He has led large-scale engagements for some of the world’s leading brands such as Microsoft, Western Union, Dow Chemical, and Sprint.
Jeff leads the social marketing practice for Aspen to drive measureable online and offline word of mouth. At Aspen, a global marketing agency, Jeff focuses on social and digital-agnostic approach to integrated customer service, quantitative and qualitative social consumer insight to replace or supplement response research, real-time marketing integration spanning all media channels, and online conversation trends applied to predictive modeling for inventory management.
Prior to Aspen, Jeff was an account director at Zócalo Group, where he managed programs for some of the agency’s largest clients including Infiniti, Cricket Wireless, Midas, and Capital One. Before joining Zócalo Jeff led Ketchum’s public affairs work in the Midwest and was a vice president of their corporate communications practice with expertise in the energy, financial services and technology industries. Jeff began his public relations career with Edelman, where he executed national and trade-media outreach for Microsoft and Expedia.com.
Jeff returns to campus for speaking engagements with the Public Relations Student Society of America (PRSSA) and other communication classes. Jeff was recognized as an “Alumni Leader” by Indiana University’s Kelley School of Business.