Department of Art and Design Patti & Rusty Rueff School of Visual and Performing Arts

Thinker. Maker. Innovator.

Industrial design is a strategic problem-solving process applicable to products, systems, services, and experiences which results in innovation, business success and a better quality of life. Students build their skills of form giving, sketching, ideation, prototyping, modeling, and research during the learning process.

VPA TV // Program Overview


The industrial design area is located in Yuen Kong Pao, a state of the art facility built in 2003. Sophomore students learn to create their designs using traditional wood and metal shop equipments. Additionally they learn to use digital tools to implement their designs, for example a laser cutter, a CNC machine, and 3-D printers to bring their ideals to form. After passing the sophomore review ID students have dedicated design studios. These fully computerized studios, are available with 24 hours access, in which close relationship with their classmates develop. These friendships often last well into the student’s early careers and beyond. Advanced students have access to CNC rapid prototyping right next to their studio. Students learn to use a variety of software in their design projects, we currently use Rhino 3D, Solidworks, and Keyshot for computer modeling and rendering. Adobe Photoshop, and InDesign are used for presentations and rendering. Adobe DreamWeaver, AfterEffects, Axure RP, Sketch, Atlas.TI are used for interaction design and user expereince analysis

Career Opportunities

All Industrial Design students gain experience at either internship or Co-op opportunities. Industrial design is a specialization that crosses many areas of manufacturing, for example our students have designed; snowboarding equipment for Burton, faucets for Delta, appliances for Whirlpool, speakers for Bose, shoes for Puma, eyewear for Fossil, electronics for Samsung, and toys for Playskool. They have also worked for consultancies such as Michael Graves Design, Karim Rashid, Teams, and IDEO. In the junior and senior year students take on corporate sponsored projects, working directly with active professionals to develop new product concepts. Projects vary from year to year, in the past our students have worked on; excavators for Caterpillar, toys for Transformers, safety equipment for Kimberly Clark, furniture for Hon, and shoes for Doc Martin. In addition to receiving a professional design education our students get a complete liberal arts education. This has helped our graduates succeed in leadership positions in major corporations. Purdue ID alums have directed design at Hasbro, International Trucks, Whirlpool, Delta Faucet, Cannondale, and Newel-Rubbermaid.

Visionary Planner. Problem Solver. Award Winner.

The field of industrial design is all about innovation, creativity, technology, user needs, aesthetics, societal and business interests. New technologies and issues arising from societal trends are translated into innovations for everyday life. During their education at Purdue University, students design objects from hinges to bulldozers, building on different skills from the design experience. Below are a few work examples.

ID exhibition 1

ID project 1

ID project 2

Undergraduate Plan of Study

Graduate Plan of Study

Undergraduate Admissions

AD Graduate Admissions

Pao Hall - Award Winning Arts Facility


Pao Hall of Visual and Performing Arts
Purdue University
552 W. Wood Street
West Lafayette, IN 47907
google map

Phone: (765) 494.8662
Fax: (765) 496.2076

AD Director of Graduate Studies

Academic Advising
Web Site: [click here]
Advisors Directory: [click here]
(765) 494.3670
(765) 496.1910 (FAX)

Undergraduate students

Check out VPA TV.
Stay connected with VPA Social.

The Industrial Design program at Purdue University is accredited by the National Association of Schools of Art and Design.

world map

"Being ranked in the top 100 reaffirms that a Purdue degree represents a world-class educational experience."

Victor Lechtenberg
Purdue's Acting Vice President for Academic Affairs and Provost

Purdue University, West Lafayette, IN 47907 (765) 494-4600

© 2016 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by CLA

If you have trouble accessing this page because of a disability, please contact the College of Liberal Arts Webmaster.

Some content on this site may require the use of a special plug-in or application. Please visit our plug-ins page for links to download these applications.