Patti & Rusty Rueff School of Design, Art, and PerformanceCollege of Liberal Arts

David Allendorph

Department Information

Industrial Design // VPA // Limited Term Lecturer
Visual and Performing Arts // Limited Term Lecturer

Office Information

  • L. David Allendorph is a visiting instructor of Industrial Design at Purdue University. He received his BA in Industrial Design from Purdue and has Certificates in Engineering Management from the Krannert School of Management and in Culture Change and Coaching from Senn-Delaney Leadership.

    Dave worked as a designer, manager of design, Chief Designer, and Director of Innovation and Design at Navistar, Inc. Navistar is the maker of International Brand Trucks and IC Bus School busses. His global design experience ranges from all phases of Vehicle Interior, Exterior, and Graphic design to Perceived Quality and Craftsmanship, Color and Trim Development and Design leadership and administration. He has spearheaded several design process innovations which reduced cost and shortened the overall product development cycle while increasing Brand Image and market share.

    Throughout his design career Dave acquired over 30 US Design Patents and 2 US Utility Patents for his work. He was awarded the Silver Award for Design Excellence by the Industrial Designers Society of America for the IDEA Truck Concept Vehicle and his ID Team was also awarded the Bronze Award for Design Excellence by IDSA for the CAT CT660 commercial truck. He received the IDSA Student Merit Award for the Outstanding Senior while at Purdue.

    Dave is also involved in doing design consulting with JumpStart Creative Services, LLC. He has taught undergraduate design classes at the University of Illinois and at Purdue University on subjects ranging from the Business of Design and the Emotions of Design to Principles of Design and Visual Brand Language. Dave has partnered with Carnegie Mellon University on several collaborative projects in their Masters of Integrated Innovation program and has been a professional advisor on student projects at the University of Cincinnati, College for Creative Studies and Lawrence Technical University. Dave has also shared several design case studies at universities, for PDMA National Conferences, the SAE Truck and Bus National Congress and for IDSA Regional and National Design Conferences.

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