International Exchange Program

For Graduate Students in Public Relations

In response to employer demand, the strategic goal of internationalizing Purdue's curriculum and the career needs of graduate public relations students, the School of Communication of Purdue University has created an International Graduate Exchange Program in Public Relations with Aarhus School of Business in Denmark. Purdue's School of Communication is among the top half-dozen ranked in the United States and its graduate program in public relations has consistently been ranked at least that highly. The Aarhus School of Business is a highly regarded European business school, which focuses much of its attention on business communication in the European Economic Community.

Goals of the Program

  1. Provide substantial hands-on internship training for competitively selected American public relations graduate students by allowing them to work in a European Economic Community-wide corporate environment.

  2. Provide access to top-level graduate theory training for Danish public relations graduate students in Purdue's School of Communication.

  3. Provide graduate students with classroom and cultural experience in the European Economic Community.

  4. Provide employers with access to top American and European graduate students who have theoretical, cultural, and applied experience in international PR and marketing, with a focus on the EC.

  5. Develop the global competencies graduate students need to compete in today's volatile economic environment.


Nomination can be by either self-nomination or by advisor. Selection is competitive on both ends. At Aarhus the selection is based essentially on grade point average and is restricted to PR and marketing students. At Purdue all communication graduate students will be eligible and we will use a combination of GPA, courses completed, and other qualifications such as professional experience and career plans to make our decisions. The Graduate Committee will make final selections based on recommendations by the PA/IM faculty. As exchange opportunities in other areas are developed in coming years the content-relevant faculty from each area will serve as referees.

Application to the International Graduate Exchange Program should be made by letter or email addressed to:

Dr. Josh Boyd
Lamb School of Communication
100 N University Street, Purdue University
West Lafayette, IN, 47907-1366

Applications should contain:

  1. A letter of interest including statement that, if chosen, the application will participate in the program and has means of providing their own housing, travel and expense fund
  2. Evidence of meeting the qualifications listed above


Aarhus and Purdue have agreed to exchange tuition remissions for equal numbers of students so no tuition costs are involved.

Like most other European universities, Aarhus does not have dormitories or a system of teaching assistantships. Instead, Aarhus maintains a system of collective student houses that keep costs to a very attractive minimum while also providing an excellent "home base" for learning about Aarhus University, the town of Aarhus, Denmark and the EC. Purdue students will not be expected to teach at Aarhus so they will be free to concentrate on class and intern responsibilities and to learn the culture.

Approximate costs for room, board and travel will be $5,000 - $6,500 per person for the semester, depending on lifestyle.


American students will focus on international marketing and public relations while attending Aarhus University. They will work as part of a project team planning, carrying out and evaluating a public relations campaign in the European Economic Community. Participants will take a minimum of two graduate courses, which WILL count toward their degree at Purdue University and WILL count toward residency.

Danish Students will take a minimum of two graduate courses while at Purdue University, one of which will be Theories of Public Affairs.

The Aarhus program is conducted in English and many Aarhus faculty and students, as well as many EC business people, are very conversant in English. Therefore, there are no language requirements for participation in this program.


We are obligated to assure that students we send to Denmark are prepared upon arrival to handle the responsibilities of shared membership on an internship campaign team with second year Aarhus MA students. Thus, while applications are NOT restricted to any particular area of the school, a PR/marketing internship is part of the exchange and qualification to participate can be demonstrated by any combination of the following:

  • Course work that includes 610T (Theories of Public Affairs) and/or 610R (Rhetorical Approaches to Issues Management).

  • Professional experience in strategic and/or marketing campaigns AND relevant coursework either internal or external to the school.

  • Evidence of other competitive qualification (e.g., GPA, conference papers, publications, awards).

  • Evidence that Aarhus courses and the internship are part of the applicant's current or pending graduate plan of work.

For More Information

Contact Dr. Josh Boyd (

Purdue University, West Lafayette, IN 47907 (765) 494-4600

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