Research
Culture, Narratives, Design: Digital Humanities
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Ever wished the novel or textbook you were reading could expand on a topic with the click of a button?
Ubimark does just that. With the use of a cell phone, this new phenomenon connects the paper
pages of a book to digital information on the internet. When an Ubimark is scanned by a cell phone, it immediately connects the reader to background information, online discussion, or interactive maps related to the text. All that is needed is a cell phone with a camera, internet access, and a 2d code application.
Dr. Sorin Matei, the founder of Ubimark Books, feels that the growing popularity of a paperless world does not make much sense. For reading, paper is the better medium. Computer screens are not good for reading long lengths, and the way screens beam out light tires the eyes. The best approach is to bring paper into the digital world by connecting them to the internet, thus creating an "Ubitour".
"Internet is not only a thing that lives on desktops," Matei says. "It is a beast with many faces."
With Ubimark, bridges can be built to close the gap between analogue and digital technologies. The future of this technology is extensive. Although already in use in books, such as the Ubitour version of Around the World in 80 Days, Ubimarks can be put on almost anything, such as walls or projects. They can also placed on locations to create virtual tours, such as the one in Discovery Park at Purdue.
Also with the specially designed Ubimark iPhone application, the Ubimark technology can be
used without a book. Using a GPS signal, the app can identify where you are and provide you with information about your location.
To start using Ubimark technology on your phone today, visit ubimark.com for more information.
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