New Initiatives

2005

DIANA PHILLIPS, JONATHAN CLIFTON
The Authenticity of Business Simulations
in ESP: Implications for Materials Design

TRACY L. MELIN, NINA M. RAY
Emphasizing Foreign Language Use to International Marketing Students:
A Situational Exercise That Mimics Real-World Challenges

STEFANIE BORST
A Cross-Cultural Comparison of
German and American Graduate Business Students

CHRISTINE UBER GROSSE
US-Asian Communication Strategies
to Develop Trust in Business Relationships

CHARLES CALVERT, SHINYI LIN, LYNDA MARTIN
Doing International Business: From Cultural Perspectives

MARGRIT ZINGGELER
Business Languages and the Use of English in Multi-lingual Switzerland

ISABEL DULFANO
Miss Universe in the Land of Missery:
Ecuador’s Contradictory Development Package

MICHAEL HAGER
Using Projects to Teach Professional German

LIONEL LEMARCHAND
Building a French for Business and Technology Program Abroad:
Giving Students an Edge in an Expanding Global Market

GREORY B. KAPLAN
The Good Business of Language Learning; LWB 199,
a Gateway Course to the Languages and World Business Major at the University of Tennessee

WILLIAM J. THOMPSON
Issues and Trends in
the Teaching of Business French for the Twenty-First Century