Faculty: Jakob Jensen

Assistant Professor
Office phone: 765-494- 7781
email: jdjensen@purdue.edu
Homepage:

Education

Ph.D., University of Illinois
M.A., University of Illinois
B.A., Concordia College

Research and Teaching

Professor Jensen’s research examines the efficacy of using mass communication to change health attitudes, beliefs, and behaviors. His work has focused on the utility of specific communication strategies (e.g., gain-frames) and communication channels (e.g., newspapers) to improve public health. His current research projects include experimental studies involving news coverage of cancer research and the development of effective communication strategies to increase public adherence to cancer prevention and detection recommendations.

Representative Publications

O’Keefe, D. J., & Jensen, J. D. (in press). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication.

Stryker, J. E., Jensen, J. D., Moriarty, C. M. (in press). Effects of newspaper coverage on public knowledge about cancer prevention. Health Communication.

Jensen, J. D., & Moriarty, C. M. (in press). Psychosocial correlates of skin self-examinations. Journal of American College Health.

O’Keefe, D. J., & Jensen, J. D. (2006). The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages. Communication Yearbook, 30, 1-43.

Jensen, J. D., & Hurley, R. J. (2005). Third-person effects and the environment: Social distance, social desirability, and presumed behavior. Journal of Communication, 55(2), 242-256.