Your Name
Friend's Email Address
Comments
 

Directory

Display: [Emeriti Faculty] [Faculty] [Graduate Students] [Lecturer] [Staff] [Teaching Assistant]

Search: Name Classification


Stephen Robb


Associate Professor
Ph.D., Indiana University
M.A., Indiana University
B.A., Brooklyn College
Office: BRNG 2146
Office Phone: (765) 494-3310
Email: srobb@purdue.edu


Research

Dr. Robb's primary interest is in contemporary public address and mass communication with emphasis placed on advertising as goal-directed persuasion involving identification of demographic and psychographic groups and persuasion as a focus for understanding recent history as related to politics and art.

Representative Publications
  • Fundamentals of Evidence and Argument, 1976
  • The Voice of Black Rhetoric: Selections, 1971
  • Psychographics and the Liquor Industry, 1983
  • "Crisis Management and the Paradigm Case," (with D. Berg), in E. Toth and R. Heath (Eds.), Rhetorical and Critical Approaches to Public Relations, Hillsdale, NJ: Erlbaum, 1992.



Contact Webmaster | Feedback about this page

Department of Communication, Purdue University
Beering Hall of Liberal Arts and Education, Room 2114, 100 North University Street, West Lafayette, IN 47907-2098
(765) 494-3429 (phone) (765) 496-1394 (fax), E-mail: gordonsd@purdue.edu
© 2009 Purdue University | An equal access/equal opportunity university | Copyright Complaints