By Gladys Pan
Economics, sophomore
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Jeffrey Bodzewski |
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Bodzewski, B.A., 1998, joined Ketchum, one of the world's leading public relations agencies, in 2006.
He returned to Purdue's campus in March to speak at his third Com Day. "Purdue had made me the person -- both professionally and personally -- that I am today," he said. "If I can be of any help to students and perhaps play some small role in helping them get started, then I've done my part."
And what advice does he have for students? "Communication is arguably the most important skill that a person can use in the business world," said Bodzewski.
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Having the ability to clearly articulate a concept in writing or verbally will often decide whether a project gets backed, a program succeeds or even if a person's career advances, he said.
Bodzewski, who previously worked at GolinHarris and Edelman, said his most notable past experience was leading the media relations portion of a Dow Chemical event that was held at the United Nations to announce the company's involvement in bringing clean drinking water to developing nations.
At Ketchum, Bodzewski's primary expertise is reputation management, executive visibility and crisis/issues management. Bodzewski said his job involves setting communication objectives, developing strategies behind the campaigns and working with teams that execute plans. He is currently managing the communication programs for Direct Energy.
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