Friday, May 09, 2003
More on music from Boing BoingP2P stats as market research
Radio-station programmers and record-company marketers are using sharing-stats from leaked tracks on P2P networks to tweak their playlists and marketing.
It's the job of program director Sean Demery to figure out what people want to hear. One new way is by monitoring what file swappers are searching for and sharing most. And he does it with the help of a market-data software company called Big Champagne.
"It basically gives me pretty much what's happening in the mass culture," Demery said. "It tells me what's popular."...
"When you really boil it down to what's hot on the downloads," Demery said, "it's the same stuff people are buying, the same stuff people are requesting, the same stuff the radio stations are playing."
So perhaps P2P file swapping ain't so bad after all?
11:00:14 AM ::
Samantha Blackmon :: #
Samantha Blackmon :: #
