If Benetton can use tracking devices to "track its inventory" can educators use them to track a student's academic progress? Can we update their chips every time they take a course with grades and comments on overall performance. These chips could carry all of the information that we need to get to "know" a student, eh? To hell with the constitutionality of the whole thing. Doesn't anyone think about the implications of these kinds of things before they run out and buy 1/2 billion rice grain sized tracking chips?

When they started putting tracking devices in pets I thought "Cool, Dog-Jac!" and then the jokes began about children and "Kid-Jac" and until now I thought that it was just a joke. Tracking people's underwear scares me! I haven't shopped at Benetton since I was...for a while and this insures that even if the urge does strike me in the future, I will definitely restrain myself!