BA 2002, Communication
Co-Founder/Chief Operating Officer, Digital Brand Architects
New York, NY
There is a reason Kendra Bracken-Ferguson, DBA's Chief Operating Officer, was named Mobile Marketer's "Mobile Women to Watch in 2010." She helped create one of the first Cingular and MySpace mobile music studios, before "mobile social networking" as a term was part of our vernacular and went on to become the youngest Vice President at Fleishman-Hillard New York, one of the largest PR agencies in the world, where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology.
Before co-founding DBA, she worked at Ralph Lauren to launch its first dedicated global social media department, navigating brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space from the US to Japan. There, she implemented some of the most noteworthy influencer campaigns across multiple brands.
She holds an MBA and has an expertise in social media and digital marketing including mobile, influencer relations, digital communications, viral/Word-of-Mouth marketing and event management. She was featured as one of the twenty-eight most influential African American women in Essence Magazine in October, 2011. She is also on the Board of New York Women in Communications and Vice President of the Integrated Marketing Committee.
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