BA 1972, Communication

Vice President, Talent Placement Services at Frank N. Magid Associates
Marion, IA

Barbara Frye has been at Magid Services since 1977. Frank N. Magid Associates, Inc., a research-based consultation company, designs and executes research methodologies. The company provides analysis and cross-industry context that enables its clients to enhance their capabilities, embrace change, and realize potential. It also offers consulting services for product and brand development, as well as produces and conducts communication skills training for professionals in various industries.

Magid serves media entities, entertainment companies, consumer goods corporations, pharmaceutical brands, insurance companies, nonprofit associations, governments, and political candidates. It has locations in New York, New York; Los Angeles, California; Marion, Iowa; and London, England. The company was founded in 1957 and is headquartered in Marion, Iowa.

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