shares benefits of e-learning
By Lauren Perry
vice president of marketing and communication for Tegrity
David Goad graduated from Purdue before the personal
computer was even invented, but that hasn't stopped the department
alumnus from a career centered around computers and learning.
With the help of a PowerPoint presentation and a
lot of personal stories, Goad eagerly explained the benefits of
and advances in electronic learning products to a marketing class
Goad is the vice president of marketing and communication
for Tegrity, a company he has worked for since 1998 and has been
intimately involved in its journey to profitability.
The company, whose products integrate with the popular
WebCT, specializes in transforming classroom instruction into
engaging and effective Web content for on-demand and live delivery.
Instructors teach naturally at a whiteboard, overhead projectors,
Tablet PCs, or office PCs, according to the Tegrity Web site.
The e-learning technology works on any media content.
Instructors can write and draw over PowerPoint slides, whiteboards,
application screen recordings, instructional videos, high-resolution
snapshots and interactive quizzes, and seamlessly switch between
them. For instance, the Wichita, Kan., public schools contracted
with Tegrity to create 300 online modules for home-schooled children.
Goad does so many different things at his office
in San Jose, Calif., that no day is typical, but he describes
his work as hectic, exciting, and such that he must force himself
to sit down and deal with all issues, big or small.
"Everything I do is finding the success story and
branching from that," said Goad.
His role at Tegrity is precisely to sell e-learning.
He markets, schedules and supervises events, and evaluates and
follows strong leads through to purchase, among many other tasks.
Although he has years of experience at larger companies, Goad
loves working for a smaller company because he has a variety of
responsibilities, likes to meet new people, and is able to work
with a core group of colleagues.
Goad's secret to success is partly the result of
getting what he asked for.
"The 'success ladder' has been more of a jungle
gym for me. I think the keys to success in my career stem from
my desire to keep learning, and to ask for more responsibility
whenever the opportunity presented itself."
Goad said Purdue gave him exposure to and instruction
in graphic arts, communication, and public relations – areas
that the 'real world' has called on him to be familiar with. Goad
was active in the Public Relations Student Society of America,
which he feels helped him to be a better-rounded person.
After graduating from Purdue with a bachelor's in
Communication and a specialty in graphic arts, Goad worked as
the leader of marketing and sales for B2B, which, among other
things, is the founding team of DigitalChef.com, an e-commerce
site for professional chefs. He was also director of entertainment
marketing for Restaurant Enterprises Group, where he led marketing
efforts for 45 restaurant/nightclubs in Southern California. Goad
also has experience in human resources, training, and media production.
Five years ago, Goad joined Tegrity.
Tegrity's largest clients are educational institutions,
including Purdue. At one time, Tegrity focused on selling its
products to the business world, but its founders soon learned
that one company cannot be all things to all people. The company
has changed a lot since it was assembled in 1995, and has carved
a niche for itself in the all or nothing technology market.
The company has been very successful in creating
its own mini-trade shows instead of going to larger trade shows
that have declined since Sept. 11, 2001. This way, potential buyers
can see the technology at work and feel more personal contact
with the small company. Tegrity's products are used mostly by
high school teachers and college professors. Tegrity has sold
its products to the military and also to the corporate world,
which uses them for conferences and remote access meetings.
Goad encourages alumni to keep learning and to keep
their skills up. Online learning creates more new options to continue
"Make sure you have all the technical skills
you need; it is not an option to be technologically illiterate."